Our Story

FLOYA Skin began with my own skin.

For years, I struggled to find skincare that didn’t overwhelm or irritate my sensitive skin. Everything felt too harsh, too loud, too complicated. Instead of helping, my routine became another source of stress.

I wanted something different — skincare that felt calm, gentle, and intuitive. Something that worked with my skin, not against it.

That search became FLOYA.

Founded in Switzerland, FLOYA stands for simplicity, softness, and quiet strength. Every formula is powered by plants and guided by science, using gentle yet effective ingredients like bakuchiol — a botanical alternative to retinol that even sensitive skin can trust.

All FLOYA products are vegan, cruelty-free, and thoughtfully made in North America to meet the highest standards of quality and care.

But FLOYA is more than skincare.
It’s a mindset — slow, conscious, and honest.
Designed for women who believe that less is more.
Who choose balance over noise.
Who see beauty in simplicity.

Welcome to FLOYA — natural skincare, redefined.

— Chiara